Where do I even begin.

I can’t believe we’re here.

I read this quote the other day:

"Our children remember less of what we say, and more of what we model for them."

I teach athletes audacity for a living—and part of being a master teacher is understanding this gravity of modeling what you teach.

It honestly feels like a really difficult/really fulfilling cheat code that forces me to keep figuring it out. 😅

A recap of the last year in building. We have:

-Leaned into the annoying business parts of business lol

-Been witness to a flash mob proposal

-Run Intensive Team-Camps and individual training in 22 states and awholenother country. 🤯 (Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Kansas, Mississippi, Missouri, New Hampshire, New Jersey, New York, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Washington, Washington D.C., Wyoming…. and Sweden. 😅)

-Run its 1st-, 2nd-, and 3rd-ever Member-Only Immersive Shooting Camps (ONLY athletes in the mentorship program allowed)

-Secured equity in a training app startup (Hoping for updates on this soon!)

-Had a WNBA client lead the league in catch-and-shoot FG% (Emma Cannon, Indiana Fever - 55.6%)

-Built a free mentorship community for athletes​

-Saw the northern lights from an airplane view

-Been featured in a Morning Brew article​

-Began development for a mentorship community for coaches and parents (Coming soon!)

-Booked out my calendar for 2023 and three weeks of 2024

-Leveled-up a clothing brand​

-Hired our first three long-term contractors

-Began development for franchises in Virginia and California

-Got hired as a COO for a non-profit called Strata Athletics, where we run an 8-week development + game-play league for athletes who are looking for something different and more holistic than the current AAU experience. (If you’re in or near Austin, Tx, you’ll want to jump on our waitlist ASAP! We give our waitlisted athletes priority, and we are expecting to sell out this season!)

-Delivered my first keynote speech

-Developed and planned the First-Annual Elite Retreat (we have enrolled 8 players and have 8 spots remaining!)

-Made a lot of friends in a LOT of different industries

-Been on the road for 409 days 🚀

It’s actually crazy to write all of that out.

In honor of giving myself this day completely off (after the day-camp I just ran in Utah 😅), I’m doing two things:

1) Sleeping.

2) Having a buy-one-get-one 31% off sale on our entire new summer drop. 😎

Thank you for being a part of all of this. Many of you on this list have been with me from Day 1 and LOOK AT US!! Who'd have thought? :)

Summer is a grind, but just know I’ll be back with updates on training dates, locations, and something big that I’ve been working on for the last year. It’s the most meaningful thing I’ve ever created that crosses shooting with becoming — because they’re really not that different when you think about it.

Hope to have that ready by December. :) If that sounds like something you’re into — I’m giving it away from free to the first 5 people who literally just reply to this email with "I WANT THE NEW THING!".

Keep chasing dreams and moving big things. You may be tired as hell 😅, but the memories are more than worth it.

BriAnna